PinkApp: Communication Tool for Business Organisations and Its Alternatives

PinkApp is a web-based communication platform that helps businesses manage customer conversations and team collaboration across multiple messaging channels. It supports integration with WhatsApp (Official API and Web), Instagram, and Facebook Messenger, offering a unified interface for all communication.

The tool is developed in Brazil and is tailored for businesses that rely heavily on direct messaging, such as e-commerce companies, customer service teams, and sales departments, to engage with their clients.

What Does PinkApp Do?

PinkApp allows teams to work from a single shared inbox, where they can reply to customers, assign chats, leave notes, and monitor team performance. Each conversation can be tracked and categorised using built-in features like labels and tags.

The platform also includes internal team communication tools, eliminating the need to switch between different apps. It enables team leaders to supervise, guide, and analyse support performance directly within the system.

Primary Functions and Use Cases

1. Multi-Channel Inbox

• Supports WhatsApp, Instagram (beta), and Messenger (beta)
• All chats appear in a unified view

Use Case: Teams handling large volumes of customer messages across different platforms can respond from one place.

2. Team Collaboration

• Internal messaging
• Public and private group chats
• Mentions and quick replies
• Use Case: Customer service agents can discuss cases or ask for help during a live chat.

3. Chat Assignment & Monitoring

• Assign chats to team members
• Monitor conversation status
• View activity by department

Use Case: Ideal for structured support or sales operations that require accountability.

4. Automation & Chatbot

• Automated greetings
• Scheduled responses
• Multi-level chat screening

Use Case: Businesses can maintain customer engagement outside working hours.

5. Management Tools

• Tag conversations
• Store chat history
• View performance metrics

Use Case: Managers can track agent response times, peak hours, and customer satisfaction indicators.

Updated Subscription Plans

PinkApp offers flexible monthly and annual plans with special discounts on annual billing. All plans support integration with major communication channels and include key collaboration and reporting tools.

Annual Plans

Monthly Plans

Additional Costs:

• Extra user: $1.99/month
• Extra number: $20/month
• WhatsApp Official API: 1,000 free sessions/month from Meta, then $0.05/session
• Implementation: No setup or onboarding fees
• Meta Business Account required for Official API integration

Top 3 Alternatives to PinkApp

While PinkApp covers a wide range of messaging and collaboration needs, businesses may also consider these alternatives depending on scale and use cases:

Conclusion

PinkApp is a web-based team and customer messaging platform from Brazil. It supports WhatsApp, Instagram, and Messenger, allowing teams to manage multi-channel communication from a single interface. The tool combines chat assignment, team collaboration, automation, and performance analytics—all designed to streamline daily business messaging.

Its pricing structure is clear, offering annual and monthly options to suit small teams and large enterprises alike. Businesses can scale usage by adding users or integrations with minimal setup cost and built-in onboarding support. For those seeking alternatives, Respond.io and Zoko offer focused capabilities, while Twilio Flex caters to companies with custom development needs.

This article covers PinkApp’s purpose, features, pricing, and alternatives, giving a full picture to help businesses decide whether it meets their communication management goals.